Sometimes, people ask me if my BLOG makes a lot of money. When I am finished laughing, I explain to them that since launching GroundingUp last year, I’ve published 61 posts, and have had thousands of readers from all over the world (I see you Swaziland). Then, I like to disappoint them with the news that this BLOG has made exactly $0.00.
Fortunately, financial gain was not the founding principle of this BLOG. Yes, there are BLOGs out there designed specifically to generate online advertising revenue or drive a social media following, but this is not that kind of BLOG.
So what is it?
The insurance industry executive in me often demands to know what the business case looks like for this Internet property. It wants to talk about content strategies, click-through, and content marketing plans. That voice wants to know who in the hell is responsible for Quality Control around here and just what our ROI looks like.
And, until recently, I haven’t had an answer.
But, a few weeks ago, I attended a Q&A session with the comedian Jerry Seinfeld. Buried in the typical list of audience-generated questions about Jerry’s creative process was a question about his view on failure. And to this he said,
“So what, you told a joke, it bombed, move on, so what?”–Jerry Seinfeld.
I was immediately struck by two things about this statement.
1–Holy shit, Jerry Seinfeld is a yogi
Jerry Seinfeld is famously aloof. Even before he had “Fuck You” money, he was often considered detached and oblivious to situations around him. And yogis are all about detachment, or aparigraha.
In detachment lies the wisdom of uncertainty . . . in the wisdom of uncertainty lies the freedom from our past, from the known, which is the prison of past conditioning. And in our willingness to step into the unknown, the field of all possibilities, we surrender ourselves to the creative mind that orchestrates the dance of the universe.–The Law Of Detachment, The Chopra Center
2–It’s okay to have an aimless BLOG about nothing in particular.
Seinfeld ran for 9 seasons and often received criticism and praise for the simple fact that it wasn’t really about anything. That didn’t make it any less amazing.
It’s extremely difficult to find clear headspace for a creative endeavor when you are frantically trying to nurture a family and a career; where the stakes are so high you can’t risk even a moment of detachment.
But here, it really can just be about creativity, trying something out, and letting people see an authentic version of me–with typos and grammar mistakes. Here, there are no stakes. It’s going to be fine if site traffic is down for the month of July or if I never find a viable way to monetize this content. And maybe, all this will ever be is yet another sketchy corner of the Internet.
To that I say, so what?
This article originally published on www.groundingup.com